The marketing questions involved in this 3G mobile systems migration process are treated, with the objective of drawing a vision on which aspects will be resolutives for the definition of the map of the communications wireless and of the paths that the operators will choose to provide multimedia’s services to their users.
Leonardo G. de R. Guedes
(Universidade Católica de Goiás)
Mirella M. Pereira
(Universidade de Brasília)